Ask a small business owner if they have a disaster recovery plan and most will say yes, pointing to a backup process or a cloud sync folder. Ask if they have a business continuity plan and the answer is usually a pause. The two get treated as the same document, and they aren't. A backup and recovery process gets files and systems back. A continuity plan covers what happens before that: who's making decisions, how the team is communicating, and what work can still get done while systems are down.
1. A continuity plan answers a different question than a backup plan
A backup and disaster recovery plan answers "how do we get our data and systems back." A continuity plan answers "what does the business do in the meantime." That gap matters because most outages take longer to resolve than a team expects, and a business without a plan spends that time improvising instead of working. On the Central Coast, this shows up most often during a PG&E Public Safety Power Shutoff, which can take out power and connectivity for a whole area for a day or more without a single system actually breaking.
2. Name who's in charge before you need them to be
In an actual outage, the first hour is usually lost to figuring out who is allowed to make decisions: whether to send staff home, whether to notify clients, whether a backup system gets activated. A workable continuity plan names one decision-maker and a backup for when they're unreachable, in writing, before anything happens. It also names who talks to clients and who talks to vendors or the insurance carrier, so the business isn't relying on whoever picks up the phone that day. This is the same naming problem covered in a written incident response plan, and the two documents should agree on who's who.
3. Build the communication plan assuming your normal channels are down
A phone tree that only exists as a file on a network drive, or a contact list that lives only in the email system, is not a continuity plan, it's a hope. Employees need a way to reach each other that doesn't depend on the system that might be down: a shared contact list saved to personal phones, a group text, or a printed card in a wallet beats a document nobody can open. The same logic applies to clients and vendors. If the plan assumes the office phone system and business email both still work, it isn't built for the scenario it's supposed to cover.
Where to start this week
A continuity plan that has never been tested is a guess. Set aside an hour once a year, the same way you'd schedule a fire drill, and walk through one realistic scenario, such as a multi-day power outage or a confirmed cybersecurity incident, to see where it breaks down on paper before it breaks down for real. A business continuity plan is one part of a written policy suite that also covers incident response, access control, and data retention. Treat it as a document that gets reviewed annually, not one written once and forgotten.
Frequently asked questions
What's the difference between a business continuity plan and a disaster recovery plan?
A disaster recovery plan covers restoring data, systems, and infrastructure after an outage or incident. A business continuity plan covers what the business does during that recovery, including who's in charge, how the team communicates, and what work can continue while systems are down.
Does a small business actually need a written continuity plan?
Any business that would lose money or clients from being down for more than a day benefits from one. It doesn't need to be long. A short document naming a decision-maker, a communication method, and the handful of scenarios the business actually faces covers most of the value.
How often should a continuity plan be tested?
At least once a year, and again after any major change such as a new location, a new phone system, or significant staff turnover. A short tabletop walkthrough is usually enough to find the gaps.
What should trigger a small business to activate its continuity plan?
Any event that takes down a system or location the business depends on for more than a few hours: a multi-day power outage, a confirmed cybersecurity incident, or a building becoming inaccessible. Name these triggers in advance rather than leaving the call to whoever is on-site when it happens.
Don't have a written continuity plan yet?
30 minutes with an engineer with DoD infrastructure experience. We'll help you put one together, along with the rest of the written policy suite.
Book your free assessmentPrefer to talk first? Email sales@ghosxt.com or call (831) 204-0501.